It’s as difficult for travel consumers to sort though the clutter of choices as it is for the industry to reach travelers. Travel related companies, especially airlines and hotels, are realizing the benefits of targeting their most lucrative customers. In hotels it may mean updating rooms with broadband and flat screen plasma TV’s. For airlines it mean offering the “extravagance” of manicure or simply the option to check-in and print your boarding pass at home. In-house research has shown that these very consumers are totally “plugged in” to new media choices. By using highly targeted content and distributing it via specialized media vehicles, 4thStreet Media Group excels at reaching both business and leisure travel consumer. 4thStreet Media Group’s “Media Travel Partner” is Harryman Lasley Corporation. HLC’s Paul Lasley & Elizabeth Harryman are two of the most respected travel journalists in the country. Together we create a variety of entertaining and informative travel related content… all with a very specific travel consumer in mind.