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 "Always
a top-of-mind subject, the public’s interest in Food
& Cooking seems to have grown tremendously in recent years.
Fueled by cable television and the web, the consumer’s
appetite for related content seems insatiable. 4thStreet Media
Group supplies content tailored specifically to the four basic
food groups: Cooks, Don’t-Want-To-Cook Cooks, Wannabe
Chefs and Foodies (they just want to talk food!).
Our Food & Cooking content bonds with the consumer by
making a direct connection between the audience and the host…
either “live” on-air or electronically via instant
messaging and email. By individually molding precise content
categories within the genre to fit various forms of new and
traditional media, the audience and advertisers can easily
bypass media clutter.
4thStreet Media Group has teamed with KNX, Los Angeles personality
and food expert Melinda Lee to bring consumers the ultimate
in informative, entertaining and rewarding Food & Cooking
content experience."
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A
daily two-minute feature about interesting, amusing and
amazing things in the world of food. While certainly of
interest to cooks, Food News Notebook’s Melinda
Lee also intrigues and informs people who may have no
interest in actually cooking anything. Why does it work
that way? What’s new in food and kitchen tools?
How is the product made or grown? From pre-shucked oysters
in their shells to the history of the hot dog, Melinda
covers it all.